On April 13th, the New Trend of Enterprises Going Overseas Salon & Venture Roadshow were hosted by the Center for Innovation and Entrepreneurship of Peking University HSBC School of Business at the China-Britain Research Institute in Qianhai, in which Shi Zuozhi, Deputy Director and Yu Tianzuo, Project Manager of the CLTTC, and Ma Jinhui , General Secretary of the China-LAC Technology Cooperation Association , were invited to participate in the roadshow as the judges.

At the beginning of the event, Mr. Cheng Yue, Assistant Professor of Peking University HSBC Business School, as the moderator, invited a number of heads of gas pedals from global innovation platforms to have a roundtable discussion on the theme of “New Trend of Enterprises Going Overseas”.

Afterwards, 11 entrepreneurs from the U.S. and Singapore presented their wonderful projects in the special session of “Going Overseas Roadshow”.

During the exchange meeting , representatives of the Center exchanged views with Michelle Wang, co-founder , and JieLi, Managing Director of Lair East Labs , a based gas pedal for startups from New York , and exchanged insights and experiences on topics such as product strategy, brand positioning and marketing techniques for enterprises to enter the international market.

The event provided useful guidance for the Center to promote exchanges and cooperation between Chinese and Latin American enterprises, especially relying on the platform of the China-LAC Technology Cooperation Promotion Association , which opens up new horizons and opportunities for Chinese and Latin American enterprises to move towards innovation-driven, overseas expansion and transformation and upgrading of high-quality development paths.